Arica heeded the call of entrepreneurism by moving to the mountains and starting Asheville Plays and the Haunted Trail. The Haunted Trail is her signature event performed annually at Pisgah Brewing Company. Previously, Arica served as Recreation Director at Salamander Hospitality. There she created the recreation program at Innisbrook Golf Resort in Tampa, Fl. She also served on the Salamander task force team to develop two 5 diamond resorts in Punta Cana, Dominican Republic. Before Salamander Hospitality, she held the Recreation Manager position at Kiawah Island Golf Resort in Charleston, SC. At each location, Arica gained experience in delivering high quality programing to groups in a luxury resort setting. Arica earned her Bachelor’s of Science degree in Recreation Management and her Bachelor’s of Arts degree in Spanish from Appalachian State University. She has been a member of the Resort and Commercial Recreation Association since 2003, serving on the Board of Directors including President in 2014. Arica’s true passion is creating opportunities for people to have fun and memorable experiences together.